How We Approach Marketing
A Full-Funnel, Constraint-Based Strategy Built Around Your Business
Most marketing agencies sell a one-size-fits-all “proven system.”
We don’t.
At Hey There Digital, we take a constraint-based, full-funnel approach. Instead of overhauling everything at once.
We identify the one or two bottlenecks holding your business back right now and focus there first.
This approach is rooted in the 80/20 principle. In most businesses, a small number of issues create the majority of lost revenue. Our job is to find that leverage point and unlock it.
The goal is not more activity.
The goal is meaningful return before chasing smaller optimizations.
Services Within Our Packages
Each of our services supports the same goal: removing friction from your funnel and increasing revenue.
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Becoming the Local Authority People Trust
Local SEO has changed.
Search engines and AI platforms now reward businesses that clearly answer real questions with local specificity.
We help you become the subject matter expert in your service area by:
Researching what people are actually searching for
Writing service pages, blogs, and location content that answer those questions
Supporting that content through Google Business Profile and social platforms
This goes beyond keywords. When people feel informed, they convert with confidence.
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Your Most Important Local Asset
For most local service businesses, Google Business Profile is the number one lead driver.
We go beyond basic posting and reviews by:
Optimizing services and categories
Ensuring consistent information across your website and listings
Writing updates and responses that users and algorithms understand
Structuring your profile for Google and AI-driven search tools
This personalized approach helps smaller businesses compete with larger, automated competitors.
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Ads Built to Drive Revenue, Not Just Clicks
We use paid ads strategically.
We decide whether Google Ads, Meta Ads, or both make sense based on your goals, budget, and industry. Every campaign starts with testing before scaling.
We track performance from click to lead to revenue inside your CRM. We care about what turns into money, not vanity metrics.
Once something proves profitable, we scale responsibly.
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Trust-Building, Not Just Posting
Your social profiles act like a public resume.
People want to see what you do, how you do it, and who is behind the work. Social media supports trust, sales, and visibility across platforms people already search.
We focus on:
Showcasing real projects and real people
Supporting your sales process with credibility
Helping you show up consistently
Being on camera is not required, but it helps. Familiar faces build trust faster.
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Removing Friction Between Interest and Action
If people visit your website but do not call or fill out a form, something is in the way.
We analyze:
Where users drop off
Page speed and usability
Messaging clarity
Trust signals like photos, reviews, and proof
We improve what already exists instead of rebuilding everything unless a full overhaul is needed.
The goal is simple: make it easier for people to take the next step.
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Turning Past Customers Into Ongoing Revenue
Your past customers are one of your most valuable assets.
Email and SMS help:
Follow up with leads
Reactivate past customers
Promote services people may not know you offer
Build long-term trust
We avoid spam by using proven cadences and delivering value with every message. Every email or text should feel helpful, not intrusive.
Who We Work Best With
We work best with small to mid-sized businesses that want a long-term marketing partner, not a plug-and-play system.
That usually looks like:
Owner-operators or small teams
Someone internally who owns marketing, even part-time
Willingness to collaborate and meet monthly
We’re not a great fit if you want marketing to be completely hands-off, aren’t ready to invest at least $1,000–$2,000 per month.
We integrate into your business, handle the heavy lifting, and work alongside you to create sustainable growth.
How We Decide What to Work On First
We start with your data, not assumptions.
We look at visibility, traffic, leads, close rates, and revenue to identify where things are actually breaking down.
From there, we focus on the single biggest bottleneck limiting growth right now.
If leads are coming in but not closing, we work on trust and follow-up.
If the wrong leads are coming in, we improve targeting and visibility.
If projects stall after the sale, we fix the handoff.
We prioritize the changes that create the biggest impact first and only move on once those are working.
If something isn’t worth the investment, we’ll tell you.
Let’s See If We’re a Match
If this approach sounds like what you’ve been looking for, the next step is a simple conversation.
We’ll walk through your current marketing, look at a few key numbers, and identify where your biggest bottleneck might be. From there, we’ll talk honestly about whether we can help and what that might look like.
Sometimes that leads to working together. Sometimes it’s just clarity on what to fix next. Either way, you’ll leave the call with a better understanding of what’s holding growth back and what to focus on first.
If it feels like a fit on both sides, we’ll outline a clear plan and next steps. If not, we’ll tell you that too.
No pressure. Just a helpful starting point.